People hate ridicule. But if you want to get their attention like nothing else then ridicule them. There's just something about it, and Saudi TV is using it against ISIS (or IS), LINK. Michael Rubin, formerly a U.S. State Department official, agrees with this approach: "Islamists cannot handle free thinking in the best of times, but ridicule is their kryptonite, for it shows that the would-be caliphs have no clothes...Hence it should be an essential part of any strategy." [See tag "Ridicule" for more].