The fact is unavoidable. The word faith is used to mean "I don’t have enough evidence to warrant belief in X, but I’m going to believe anyway." It’s unavoidable because they’re using the word faith for exactly this purpose, to jump an epistemic gap that can only be bridged by evidence. It is used that way because faith is not a reliable method for obtaining knowledge, and the methods that faith is based upon--tradition, authority, and revelation--are also not reliable.
Believers do this because they lack evidence and yet want to believe, so strongly in fact that they appear not to care whether or not faith is a reliable methodology. That is, Christians do not care to know what is true as much as they want to pretend to know things they do not know.
Again, Mr. Gilson, I call upon you to drop your argument with Peter Boghossian and to repudiate all unreliable epistemologies, faith--and the resulting Christianity--among these. Link